Online marketing is all about the creation of digital content and that is especially true for SEO. You are significantly improving your chances with new and existing customers when you update your website and social media account on a regular basis with fresh and unique content.
Great content on your site also naturally attracts link from other people. They might find it interesting or funny and start sharing it with their friends and co-workers.
What is content marketing?
Content marketing is a strategic marketing approach which is focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience.
Its main purpose is to attract people and keep them close to you, your company or your brand, without selling them something. Sounds strange: “without selling”, but the essence of content marketing is that you are delivering information that makes your buyers more intelligent. The idea behind it is that we believe that delivering information to the public will eventually rewarded with their loyalty for life.
And it seems to work since a lot of big companies like Microsoft and Cisco are practicing content marketing.
This link building strategy also has a few guidelines which will help you create the content and squeeze the best out of it.
Know your audience
In order to determine what content will work, you need to know who the content reads. What do they consume? What kind of content do they like? How do they spend their weekends? And the holidays? Create an accurate profile of your ideal customer and target group.
There is no such thing as quality written content when you don’t know who it will read.
Don’t just blog, get published
Trust me, it is really hard to get your article published, no matter the quality. So, focus on the masses. When your article gets popular in social media and goes viral, you can count on at least 50,000 visitors to your website. How many of those would convert to leads and real (buying) customers?
Find a big deal
When you had success before and were able to get 50,000 visitors, tell every publisher you can find. Content publishers are always on the lookout for new writers and the ones that are proven well will sure get a chance. After all, de risk is gone since you already were able to draw in 50,000 visitors to you website right?
After a publisher has published your article and the traffic numbers have increased, always conduct a follow up. There is plenty to write about in your line of business and I am sure you can come up with another three topics.
Content marketing is about publishing an article after another one and it doesn’t stop at all. Keep the buttons of your keyboard at work and produce anytime you can.
In addition, keep an eye out for bloggers that shared your article and always say thank you. You cannot know if that will lead to another guest post.
Types of content marketing
- Book reviews
- Product reviews
- Lists (25 ways to ..)
- How to’s
- Cases studies
A long list of content creation methods. They all have their own specific means and opportunities. Find the ones that best suit your business and start working with them. It pays..
Reasons to practice content marketing
If you are wondering what the big deal is with content marketing, here are 3 reasons why it’s a winning strategy for businesses of all sizes.
- Build an audience – you want people to get to know you. In fact, you want them to talk about you or your company and to reach that point you just need to address your audience whenever you can.
- Find potential customers – obviously you are looking for new customers. Although not everyone is looking for the solution you are offering, in the future this might be different. The first name to pop up in the potential customer’s head should be yours.
- Increase leads – finding customers goes hand in hand with content marketing. Whenever someone types in a search string in Google, you just want them to find you with the solution to their problem. Content marketing is a great instrument to get found.