Social networks are the hotspots to find your customer. Your target audience is using a social media network and you have to find out where that is since there are almost 20 social networks commonly used.
Social networking to find new customers
So why should you use social networking as a link building tool? One of the main reasons is that you can join a conversation with your social media business account. This is free exposure and all you invest is some time to participate. Another reason is that Google is now indexing public viewable posts on Facebook, Twitter, Instagram and Google+. This is called a social signal and helps to rank higher. The more people comment, like or share, the more likely you have something important to say and your online authority is key for Google.