Publishing interview is often recommended as one of the best and trusted link building strategies. The person interviewed will most likely share a link to the page where the interview article is uploaded with his or her followers.
Publishing interview – How to start
First of all, who are the most influential people in your line of business. Make a list of 25 names that you think are worth asking questions to. Second, gather information about how many followers they have on their social media accounts and if and how long their mailing list is. After all, you are looking for backlinks and exposure both.