Online marketing is all about the creation of digital content and that is especially true for SEO. You are significantly improving your chances with new and existing customers when you update your website and social media account on a regular basis with fresh and unique content.
Great content on your site also naturally attracts link from other people. They might find it interesting or funny and start sharing it with their friends and co-workers.
What is content marketing?
Content marketing is a strategic marketing approach which is focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience.