Social networks are the hotspots to find your customer. Your target audience is using a social media network and you have to find out where that is since there are almost 20 social networks commonly used.
Social networking to find new customers
So why should you use social networking as a link building tool? One of the main reasons is that you can join a conversation with your social media business account. This is free exposure and all you invest is some time to participate. Another reason is that Google is now indexing public viewable posts on Facebook, Twitter, Instagram and Google+. This is called a social signal and helps to rank higher. The more people comment, like or share, the more likely you have something important to say and your online authority is key for Google.
An upcoming social media platform is Reddit. Here you can post a link or article and the users can up vote it when it is relevant. Downside of this platform is that they can also ban you if you look too spammy. Consider wisely what you want to share and why. I think the platform is really ugly but the level of intelligence of the users is much higher than on Facebook. So, depending on the business you are specialized in, Reddit might be something for you.
How to start with Social networking to find new customers
Before making a move to a platform, check you website analytics to find out what social media platform is already generating traffic for you. Focus and that one.
Open a business account with the platform of your choice and listen. Find out what the crowd is talking about by entering some keywords in the search bar and start reading. What do they day? What do they do? How do that respond? What topics of your business are already covered?
After identifying the people you wish to engage with try to connect with them. Across all social media platforms are influencer and experts. Those are the people that van make your brand or business more known.
To get their attention after they connected with you or follow you back, post relative content that they would most definitely like and give retweet or like. Once the influencer shares it in his or her network, your following will increase you soon you will be having your own community.
Downside to this is that it might take a few months to get noticed. In the beginning you should be building bridges and connections by participating in conversations. Show them your expertise and leave the marketing out of it. After a month or three, write a killer article on your website and share it to your followers. Only killer articles will be shared and you might want to think it over for a few times before publishing it. Only quality content adds value.
Some ideas to write about:
- Your opinion about a new technique
- Your interview with the biggest name in the business (never make this up!)
- Your research about whatever has to do with your line of business.
When you follow these steps, people will start linking to you!
Reasons for link building with social media
A link is like a vote and Google values them. So anytime someone shares the link to your website on their personal account, this counts like a vote. Having a lot of ‘votes’ means that you have something important to say.
Depending on the quality of your followers, published content on your website that you have shared on your business account can and will be re-shared by your followers and fans. There might not be a customer among them, but the main thing is creating a buzz around you or your company.
You can multiply your presence online fast by being social. You have to be active to benefit from the social media users. They will only keep following you when you say something.
Like mentioned before: social signals are the real thing in SEO. Big G even know whether you have social sharing buttons on your site, how many follower you have, how often you publish new content. They know.. Scary? No, just exploit this given fact.
Social media brings real traffic to your website doorstep. Again, only quality content will get noticed and clicked on. You make the quality, the quality brings the traffic.
Social media is also perfect for web care. This is called user engagement and is another big thing online nowadays. Being active in the social media allows you and your company to signal possible negative publicity. Avoiding negativity around your brand is best for your reputation. Be on top of that as a bonus SEO technique.
Social networking platforms
The concepts behind “social networking” aren’t anything new – ever since there have been humans, we have been looking for ways to connect, network, and promote with one another – but they’ve taken on an entirely new meaning (and momentum) in the digital age. Where we used to have handshakes, word-of-mouth referrals, and stamped letters, today’s relationships are often begun and developed on LinkedIn, Google +, and Facebook.