Although the word infographic might not instantly ring a bell, I am quite sure you have seen them around the internet before. An infographic is a visual presentation combined with text with the sole function of clarifying raw data. An infographic takes care of difficult facts and displays them with images.
SEO Hero uses infographics for Link Building, but how?
Infographics turn out to be more and more important to companies. They should be part of any company’s marketing mix since they are perfect for content marketing. It is a good strategy to get more exposure for your brand or service.
There are a dozen types of infographics. Let me list a few for you:
- Timeline infographic – made from chronological dates and takes the reader on a journey through history of whatsoever
- Process infographic – for example describing a production line of a car
- Versus infographic – compare two or more things against each other
- Numbers infographic – perfect for statistics, instead of writing or reading an entire page the graphical overview explains it more briefly
- Geographical infographic – displays the difference of something in different regions in the world.
An image says more than a hundred words. But getting backlinks with infographics is not as easy as you might think.
First of all, is has to be visually appealing meaning you have to hire a designer. Prices range from 1000$ to 15000$ depending on the size of the infographic.
Second, simply uploading it to your website just isn’t enough to get noticed. You need to promote in yourself.
Share a link to your infographic in your company’s social media accounts. Don’t forget to ask for a share or retweet in order to get the ball rolling.
On the blog article of the infographic there should be sharing buttons present. Again, invite the reader to share it.
There are a lot of infographic directories that are willing to store your infographic and leave a link to your website with it. I have generated a list of websites and you will find it in this lecture.
A good way of using your own infographic in getting a backlink is to find related articles on other people’s blogs. When you have found a related article, simply send a short message to the writer and point them to your infographic. Heck, when you offer to write a small introduction for the infographic, I am sure they will take the bait and offer you a spot on their website.
Bottom-line is, to get noticed you have to activate relevant people to share a link to the infographic. It takes time, but you might be surprised how many backlinks you would be able to gather. Could be even hundreds.
Link building: How to get an infographic
Creating an infographic yourself is not easy. Prices are ranging from 1000 dollars to 15000 dollars, depending on the amount of information is has to hold, the length of the infographic and whether the designer has to dive into your report to digest all the important things from it. In short, how much time it takes to have the designer complete it.
However, there are web application that offer you a platform to create one yourself. You can be a designer and create your infographic for free, but when It comes to downloading it without a watermark they will have you pay for it. It sometimes is with buying credits, a membership or a solid price per infographic.
Famous easy to use infographic creators can be found on:
- com – $29 per month
- co – $7 per month
- com – Free, but you have to pay for pro quality designs
- am – $15 per month (billed annually!)
Prices mentioned above are the prices you have to pay to have their watermark removed. Now, since you want to make some backlinks to your site and need to use it as press release or whatever, it is not professional to leave a watermark not associated with your company visible. You do want to pay to have it removed.
SEO Hero’s tips to create your infographic
Your infographic has a story or concept. First step in creating the infographic is to write down the main purpose or the main message in one sentence or word. With this word you can make a mind map to connect the dots in your story. Find the best structure in this story.
Now grab a pencil and paper and make a raw drawing of how the infographic should look like. Think about the style and layout. The infographic should be hierarchical and to do that you can use size, color and images to make information important. The bigger or more colorful the item, the more important it is. Be aware to make the information available in small pieces. Readers are reading the infographic to take the information to them in a fast way. Else they would have read the report about it, wouldn’t they?
When we create infographics we keep in mind the less is more tactic. Stick to one style for images and graphs. Be consistent and limit the amount of fonts to two or three tops. Don’t use too many colors in the infographic because white space is also powerful. Connect the different sections in your infographic to make it look like one thing.
Size is also something to keep in mind. Before creating your infographic, think about where the infographic is used. When I open an infographic that is very long, my personal computer with browser Chrome just doesn’t display this readable. It is extremely small, but when I click the magnifying glass it is extremely big. When I open to read it on my tablet, scrolling in the infographic is so much easier..
In other words, think about the size in relation to where you will post the infographic. An infographic on your company website is almost always shown when the website visitor is on the personal computer. When you intend to share the infographic on your social media accounts, a tablet or smartphone is mostly used. Scrolling on either devices really different and the size does matter.
Bottom line is that we can keep in mind that designing an infographic is best done with simplicity in mind, telling an interesting story.
Design tips by SEO Hero to make it easier to create infographics
Edit content first – don’t fall in love with your own content. Be rational when you are choosing the right things to include in the infographic and make concessions. When you think this might be difficult to you, try to create the layout first and then add the content to it.
Break content in sections – every subject can be broken in sections. Sections will keep the data organized and when you are reading the content in the infographic it is easier to digest and understand. Break the content in two to five sections.
Organize layout – draw a sketch on paper before you open your graphical software to create the infographic. You are saving time when you already know what to create digitally. When you have a sketch, gather the images you need to save more time.
Make main points largest – play with the size of the text. The main bullets/points/facts should be larger than the explanatory text. Be careful with this, don’t make them too big. You also want to have the reader read the smaller text and not skip it. Find a way in between.
Keep the font simple – keep in mind that Word Art is not high art. In order to keep it readable to everyone, use a simple true type font. When you are in doubt of the font you have chosen, just use Helvetica or Arial.
Find a reason to use colored blocks – white space also has a function. Only use color when it adds value to the infographic. It is better to not use colored blocks and only colored lines.