SEO Hero says: the word ‘spam’ has a negative payload and in this case it is a little negative. When used in the right way, commenting on blogs or news articles is not spammy. Let me explain what you should do to avoid ending up with a penalty from Google and becoming a SEO hero yourself.
SEO Hero link building strategy: Blog commenting
When you are looking for websites specifically to leave a comment with a link to your website about it, take good care of some basic rules. Our friend Google looks at backlinks like they are the second most important ranking factor, where social shares are the number one in ranking a page in the search results, according to SEO Hero.
Google has very smart computers with a very smart algorithm which is easy in recognizing a certain pattern like spamming shows. Be very careful with leaving your links and follow the following tips.
- First of all, find a blog that is in your niche or close to that. The website or article your link will appear on has to be relevant in order to offer some value for your site.
- Be helpful. Don’t shout ‘Great post’, just write something that adds value to the article as well. The more value you add with your comment, the bigger chance the webmaster will allow the comment on his/her site and leave you the backlink.
- Drip feed your comments. Don’t add 10 comments on one day on different blogs. It is better to comment 2 times a day for 5 days. It looks like a natural way of link building.
- Find interesting websites outside the .com area. Read first, comment later. Know what the article is about before commenting about it
- Ask a question. Try to interact with the writer of the article. This is a good way to prevent being seen as a spammer.
A few best practices
It might sound a bit daft, but you have to actually read the post before you can comment on it. Some people read the head title and assume they understand what the article is about. The blog owner will most definitely delete the comment and the effort you have put in, was really for nothing.
In general, writing a comment on a blog should be at least three sentences long. This means that you took time to read the post and are ready to add some value to the discussion. The bloggers has left the comment section open for one reason: dialogue.
Always use your real name when you are commenting on another person’s blog. When choosing who will be the author of your blog comments, make sure it’s someone that will probably be with the company for a long time. Blog commenting builds the authority of the author while simultaneously enhancing your sites link portfolio. The SEO Hero who is the face behind your company’s blog comments might be able leverage their personal brand and authority for a different company later on. You’ll still have the links, but you won’t have the name recognition that employee earned.
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