Link building is one of the most important factors in how search engines rank your website. Building links can be accomplished through a number of different ways, but some ingredients just need to be part of any successful link building strategy.
SEO Hero’s 6 Steps To Create The “SEO Hero” Link Building Plan
To help you move forward in creating a back link profile for your website use the following steps to create the link building marketing plan.
Step 1 – Find the right audience
Every marketer whether it be an offline or an online marketer should know who to target. When it comes to building links, you want to place links on places that make sense to your audience and the audience of other websites. For example: if you have a blog about dogs, you are not targeting the audience of a cars website. Take that one step further, like sites about dog food, dog encyclopedia, puppies, sites with dog names, etc.
A lot of people thought they could generate a lot of links easy and in a short time. Think again. Google gave these people a tough penalty and downgraded their website in the search results or even delisted them from the database.
When you understand which sites are important you can achieve success in building traffic to your site and grow your popularity. Knowing the best spots for link placement will bring you to your target audience and ultimately your SEO strategy. From here you can target other sites and structure the outreach effectively.
Step 2 – Do your homework
Doing your homework means that you have to research your competitors. There are a lot of tools to find out who your online competitors are and what that online reputation is. Tools that are often used by webmasters or web designers are AHREFS, MajesticSEO and Google Keyword Planner. When you know how these work, you are very much where you need to be. Especially MajesticSEO’s tool SiteExplorer is valuable. This is a simple tool to display the number of backlinks, shares and referring domains for any domain you enter.
Be consistent in using these tools. Different tools produce different results and if you are switching between them, you won’t be able to compare apples with apples.
Step 3 – Have a plan
Come up with a list of websites that cover your audience as well. You can now build a strategic plan to outperform that websites when it comes to building back links
Building the list of websites, be creative. When you have the an infographic with the 30 most used dog names, this caters not only for dog owners. You can also use this on websites of veterinarians, animal shelters, companies producing dog food and so on. When you are able to get a link from sites like these, the links are relevant and valuable
Step 4 – Consider a content strategy to become the SEO Hero
In order to build links, you need content. Content is actually the number one link building tool. Good content is content that your audience is looking for and will be shared naturally. You have to know that this is closer to content marketing than to link building itself, where content marketing is a form of link building.
In order for content to be sticky with the audience, it should comply to 6 criteria:
- Simplicity – your content must be easy to understand by your audience. They should be able to quickly pick out the benefit they will gain by reading it.
- The unexpected – try to present something new, or present something old in a new way.
- Concreteness – make sure the reader understands it at once. Do playing with words, no boring topic.
- Credibility – if your content smells like spam, or your facts don’t add up, you won’t make it.
- Emotions – consider you audience and what their primary motivational emotion will be in order to have them share the content. Empathy and sarcasm have different target groups.
- Stories – a story brings concept to the real life. Relating your ideas through examples gives your audience a reason to feel connected.
When you have decided to produce content, take care of the quality and the value. Creating content because you want to have content is not right as a strategy. You need to provide real, unique and value for the website visitor or customer.
Step 5 – Put it together
You have mapped out your idea. You have brainstormed who you target audience is. You have created valuable content. Now you should think outside the box. You know where the competitors are, but do you want to be there as well? Maybe you should differ your strategy and not copy theirs. After all, you want to beat them in the rankings, don’t you?
High-quality, relevant, and valuable inbound links will grow your Google rankings, brand awareness, and revenue. Proper link building will always be an effective way to improve your Google rankings. It will also help your site become better — and better known.
Step 6 – Publication and promotion
When you have created the content according to the here outlined guidelines, then this is the easier part of the process: getting in front of your audience and encourage them to share it.
Think carefully about where you are placing the content. When you have written an article, then this can be posted in the blog section of your website. But remember, blogs are meant to be informative and the article you are publishing should also be informative and not to commercial. Commercial content in a blog is a recipe for failure.
There dozens of tools for your readers to share you content and build links organically. But the sharing starts with you: share the link on your personal and business social media accounts. There are ways of doing this automatically when the content is published on your own website. A great tool is dlvr.it. just add your blog’s RSS feed to the website and connect Twitter and Facebook to it. New articles are published on both accounts automatically.
Another great way of promoting the content is social bookmarking with reddit.com, dig.com and stumbleupon.com. These sites are great in generating traffic and should be a first stop for you after publishing the content. Don’t forget to pin infographics on Pinterest!
With thousands of bloggers in your line of business, it is like that you should send them a short email to point them in the right direction to your content. Present yourself as a reader of the webmaster’s site and simply pass on some information that you found that might be interesting to their readers.